With the increasing use of smartphone, mobile applications (apps) are ubiquitous in all aspects of human life, therefore, it is required that human values should be reflected in apps. Instead of the importance of considering human values in apps, existing apps pay limited attention to consider human values that are reflected in frequently occurring value breaches incidents with apps. This results in users’ dissatisfaction and several negative socio-economic consequences. To ensure sustainable use of apps, this research aims to provide a direction to the developers on which users’ values they need to focus while developing apps. Towards achieving this goal, we conducted a case study with the existing Bangladeshi agriculture mobile apps to investigate what values users expect from these apps. For this purpose, we manually classified 1522 reviews of 29 existing apps based on a widely used human values theory to explore users’ desired values from these apps as well as to identify the proportion of the presence of these values in the selected apps. Our results show that users expect 21 individual values from these apps where 11 values are already reflected in the apps and 10 values are not. Therefore, we encourage the developers of Bangladeshi agriculture apps to consider these values while developing apps. We believe, this research will be a reference point to conduct similar research with the apps built for other societies to explore the expected values of the users of those apps that will help to develop society-oriented apps.