The Android OS market is experiencing a growing share globally. It is becoming the mobile platform of choice for an increasing number of users. People rely on Android mobile devices for surfing the web, purchasing products, or to be part of a social network. The large amount of personal information that is exchanged makes privacy an important concern. As a result, the trustability of mobile apps is a fundamental aspect to be considered, particularly with regard to meeting the expectations of end users. The rigidities of the Android permission model confine end users into a secondary role, offering the only option of choosing between either privacy or functionalities. In this paper, we aim at improving the trustability of Android apps by proposing a user-centric approach to the flexible management of Android permissions.The proposed approach empowers end users to selectively grant permission by specifying (i) the desired level of permissions granularity and (ii) the specific features of the app in which the chosen permission levels are granted. Four experiments have been designed, conducted, and reported for evaluating it. The experiments consider performance, usability, and acceptance from both the end user’s and developer’s perspective. Results confirm confidence on the approach.